1
علوم اجتماعی و جامعه شناسی::
امپریالیسم فرهنگی
During the Cold War (1947-1991), one of the primary paradigms for understanding the movement of culture across national boundaries was cultural imperialism, a concept that refers to how the ideology, politics, and the way of life of a nation are exported through the cross-border marketing of popular culture.
Critics of cultural imperialism include scholars such as communication theorist Herbert Schiller, who argued that television is a means through which twentieth-century world powers like the United States and the Soviet Union invaded other countries not only with troops but also with cultural texts, images, and messages through radio, film, television, and consumer products.
Schiller and other late twentieth-century theorists of cultural imperialism pointed out that although cultural "invasion" may be dismissed by some as "merely" ideological and therefore harmless, ideology is a
When popular cultural texts were transmitted across borders from, for example, the United States to countries in South America such as Brazil and Cuba, the critics of cultural imperialism warned, this movement served not only the radio, television, and product manufacturing industries, which saw gains through an expanded market for programming and advertised goods, but also the military and the government, for which programming made cultural inroads that paved the way for good will toward political influence, if not overt control over a population wooed and lulled by entertainment media.
One of the most influential manifestos critiquing cultural imperialism was aimed at the seemingly innocuous form of children's comic books.
واژگان شبکه مترجمین ایران